Brewers hope football will boost beer sales

worldwide reputation as beer-slurping pub-goers, domestic beer sales have been declining for years - but brewers have a plan to change that.
Fancy beer bottles brew up problems - Business & Money (13 Jan 12)Bavarian beer hall tries to seduce Berlin - Society (9 Nov 11)Oktoberfest comes to a jolly, boozy end - Society (3 Oct 11)German brewers are hoping to profit from the European Football Championships, set to start in Poland and the Ukraine in June, according to a story published by the Westdeutsche Allgemeine newspaper.

They are also praying for good weather, which would bring football fans outside to barbecue. That is usually accompanied by more beer consumption, the paper wrote.

Sales rose in 2006, when the Germans hosted football